As we all know by now, branding is a key aspect of being a successful idol and/or K-drama actor. In my opinion, it became even more important between 2022 and 2023 following NewJeans, BTS, and BLACKPINK's extraordinary success in securing brand deals from different industries.
The fact that they were able to secure so many ambassadorships in a short time changed things so much that now, especially for new groups, securing brand deals shall determine whether or not they make it.
I think labels and fans are going to start (if they haven't already) using it as a key performance indicator. What do you think?
With that said, here are the winners from The 2024 Korea First Brand Awards. They award those they believe have the greatest influence in leading Korean Consumers.
Female Idol
IVE
Rising Male Idol
CRAVITY
Rising Female Idol
NMIXX
Rookie Male Idol
RIIZE
Rookie Female Idol
KISS OF LIFE
Band
LUCY
Unit Group
MONSTA X's Shownu X Hyungwon
Female Solo Artist
TWICE's Jihyo
Singer-Songwriter
AKMU
Actor
Nam Goong Min (My Dearest 2023)
Rising Actor
Rowoon (Destined with You or The King’s Affection)
Idol Actor
Xiumin (EXO)
Idol Actress
Arin (Oh My Girl)
Male Idol Variety Star
BTS's V
Female Idol Variety Star
Mimi (Oh My Girl)
Radio DJ
DAY6's Young K
Dance Survival Program
Street Woman Fighter 2
Male Idol - Vietnam
TEMPEST
Female Idol - Vietnam
aespa
Male Rookie Idol - Vietnam
RIIZE
Male Solo Artist - Vietnam
Kang Daniel
Female Solo Artist - Vietnam
BLACKPINK's Rosé
Singer-Songwriter - Vietnam
IU
Actor - Vietnam
Ahn Hyo Seop (Business Proposal)
Actress - Vietnam
Lim Ji Yeon (The Glory)
Idol Actor - Vietnam
Cha Eun Woo (A Good Day To Be A Dog)
Idol Actress - Vietnam
Yeri (Red Velvet)
TV Show - Vietnam
Running Man